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From small building design until today ... 

Our services and our story of generating value for you


Hi there, --- thanks for visiting and wanting to find out more about Placemark and our services. A bit of our story will help you see the value we can add to your project.
   In 1997 home owners in the suburbs, and even in some parts of the country, started to add more value to their land not just by renovating or extending. Those who didn't have the resources to build began to realise that obtaining a straightforward development plan - symphatetic to their neighbours - for one more dwelling in the backyard will be less costly in adding value to the land on the dollar.

That's when we thought: - Hey, we had the necessary expertise in planning and design, so we could actually help there. And that is exactly when Placemark was born. Since that time we managed to help a lot of small and larger developers (and more than a few would-be developers) to add that highly desired value to the land.

Then, a client wished to get more than just the plans to sell with the land. It so happened that the owner of a larger block that could accomodate three units gave us an idea.

We helped him to actually build one unit with very little outlay. So he was able to sell one to the builder and as a result build one for free. Now that was value adding to enjoy.

Something you could do too, pretty much regardless of the market conditions.

And when you think about it, that additional value can be utilised in so many ways, including refinancing the property.

Now, when an established client wanted a complimentary service that we were able to provide we added that as a new services to other clients as well if they wanted so.

  Later we decided to try and 3D model our documentation for some of the larger designs. Gradually, those models held more and more useful information that often included building components, products and even billing quantities. For some projects the data even began to hold various climate and resource efficient measures.

It was a risk we took as it mostly involved investing spare time. Now, some of those models turned out to be useful in more ways than one. Some welcome demand established and started to grow.

And we are happy to say that we have succeeded in meeting that demand. Today, in addition to beeing a design studio with growing reputation, Placemark is also a well-respected building information model (BIM) developer in the construction innovation field.

But despite our profile an size of projects growing, our overheads remained comparatively low, because we have been happily working from a home based studio.

Luckily, frequent online communication - including email and our internet form - has proven to be more than effective with our clients.

Awards and Achievements

We've developed a BIM for a major flagship project and received very positive feedback. The purpose of the BIM was environmental resource analysis of a 27,000 plus m2 multi-story overseas office complex in Rotterdam, the Netherlands (20007).

Placemark was nominated for Best Building Design state award (2005).

We have also been extensively consulting the CSIRO and the CRC for best practices in resource efficient BIM for the past several years.

We have been instrumental in two major overseas projects: 5500m2 Shopping plaza rezoning on the outskirst of Ho Chi Minh City, Vietnam (2008); and Otti has been key member or the 100,000 plus m2 Urban Design and Revitalisation Project for the Docklands in a metropolitan city in Europe (1993).

Last but not least, we are proud that our practice keeps having a very high approval success rate; 98% with local planning applications and 100% with VCAT appeals.

Qualifications and Expertise

We are qualified engineers and architects; and practiced teaching design for many years. We are registered and insured building practitioners and members of the Building Designer Association of Victoria BDAV.

Katalin has a Bachelor of Architecture degree and participates in working drawing and design education at the Holmesglen TAFE; and I has a Master of Architecture degree, a construction innovation consultant for the CRC and the CSIRO and a member of the Victorian chapter of the Building Designers Association.

I have taught urban and architectural design at the University of Melbourne. Together, we are the two principals and have degrees and tertiary qualifications in architecture, urban design, business management and education.

Over 30 years expertise in architecture, town planning and project management is the body of knowledge that can be leveraged for the success of your project.

Local and Overseas Projects

We are based in Victoria, where we have completed projects in these municipalities around the Melbourne CBD and outwards. In addition, we have participated in projects (small and large) in these places, states, and overseas countries: Brisbane (QLD) Wagga wagga (NSW) in Australia; and UK, Netherlands, Hungary, Korea, Vietnam overseas.

Otto Newhouse
With our clients we go out of our way to get them just what they need.

Thank you for visiting, we hope you find just the right information you were looking.


Your Host and Director of Placemark,


Otto Newhouse

Developing your land
One of the biggest changes by far that has been happening to the suburbs of Melbourne is about adding more value to your property.


Of course residential "unit" development is one way. But in most cases, an extension or renovation can also include a second unit, and even on relatively smaller lands.

Multi unit development
The key is careful planning. And you need to plan a lot of things, even successful communication with council authorities.


Now, depending on your goals their are a few options to consider: - These are staging, fast track planning or using time and energy saving materials and building systems.

3D modelling
We often use 3D computer modelling. These can also help us greatly with increased accuracy in costing.


They also come very handy in resolving problems and - occasionally - appeals. (Overshadowing, overlooking and other issues.)

Design and Development tips
Recently, I started adding here some more about the many things you might want to investigate for your project.

Here how it starts .. for now ...
Land development tips ... >>
Beach house design tips ... >>
Towh house design tips ... >>
Home extension tip
... >>

Tell us what other tips you would like to see here. You can also let me know if these tips helped in some way. Just fill in this comment form.

Completed projects in these municipalities in Victoria
Banyule, Bayside, Bellarine Shire, Boroondara, Darebin, Glen Eira, Knox, Monash, Wellington Shire, Whitehorse, Yarra.

Our clients and associated third party businesses include:

  • Itec Corporation
  • CSIRO
  • Abaki Sotware
  • The Cooperative Reseach Centre
  • Melproperty
  • J Renee Nominees
  • Progress Homes
  • Chiarotto Building Corporation
  • Jias Malpco
  • Fun-led-light.com
  • Toman & Associates
  • Ryan Planning
  • Novak & Associates
  • First Rate Rating


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Published since 2000 by Newhouse Pty Ltd T/As Placemark.
Mailing address: PO Box 2718 Mount Waverley VIC 3149 Australia.
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