Growing a landscape brand
To create a sleek, visually captivating and distinctive brand for a growing landscape architecture business, we conveyed our clients fascination with the fleeting qualities of landscape and communicated their passion for the great outdoors.
Watching the grass grow
We wanted to create a brand for Plume that was a modern departure from the brands typically seen in the same industry but also genuinely reflected our client’s personality. So we paired a clean yet quirky typeface with a simple colour palette and created a fascinating grass hatch pattern that was designed to evoke the dynamic feel of the landscape even when printed.
From website to worksite
The Plume website was an opportunity to communicate the business’s values, capabilities and experience in an engaging format. We built an animated and interactive version of the grass pattern and then combined warm photography with tight, witty copy to reflect our client’s personality. The end product was a robust, fully responsive website that has become a valuable asset for the growing business.
Capturing the authentic image
We directed a photography campaign to complement the launch of the brand and reflect the brand ethos. A series of images established a sense of quality, aesthetic sensibility and an ability to deliver lush, alluring landscapes.
Daily rituals redefined