Mixed Use
KingsVillage
Homes for generation rent
To highlight the benefits of living at KingsVillage, we empathised with the questions common to the process of buying your first home to create a reassuring, informative and enjoyable buying experience.
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Developer
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Architecture
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Interiors
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Events
Services
- Branding
- Content
- Digital
- Spatial
- Strategy
Branding
Frequently answered questions
The marketing material was designed to articulate the best of KingsVillage while at the same time address common questions and concerns around apartment living. This was achieved through the relationship between clever, quick-witted copy and inspiring imagery – reinforcing the vision of KingsVillage as thoughtfully designed and exceptionally good value.
Website
An engaging experience
The website gave us the opportunity to display the brand’s assets in an engaging and easy to digest manner that would work to direct enquiries to the sales team. We developed a robust, fully responsive website that featured subtle parallax elements and an engaging layout that looked great across all devices.
Display Suite
A streamlined sales suite
We took a modular approach to the display suite, creating a streamlined timber sales wall that played in contrasting celebration of the existing space. The display suite was designed to be largely self-guided and even experienced from a distance with simple graphic panels and kitchen unit. A custom display table encouraged potential purchasers to compare their favourite floor-plans creating a tactile customer journey.
Visualisation
A vibrant vertical community
Through the creation of the visualisations, we had the opportunity to capture KingsVillage’s leisurely, lush and vertical sense of community. We backdropped this with dramatic city views and made the interior scenes personable by revealing the relationship between spaces and used furniture and accessories to demonstrate the endless possibility for purchasers to inject their own personality.
Activation
From garage to gathering space
The site’s existing car sales yard and garage was an opportunity for activation and bring people into the space. For three months over summer, the site was transformed into the Food Truck Park – West Side Best Side, allowing the local community to come together and learn about plans for the site in a fun, casual and communal atmosphere. We worked with Bec Nally, Director of Public Journal and the students from RMIT University School of Media and Communication in the development of the naming and logomark for West Side Best Side.
